Love at first sight between Elle Macpherson and the Fiat 500C
The new Fiat 500C, just recently launched on main European markets, has a new fan: the supermodel Elle Macpherson. Already the owner of a 500, as soon as she set eyes on the convertible version, Elle wanted to try it out and promptly fell in love with it. “I love the Fiat 500C, it has that sexy, cool Italian thing going on!”...
The new Fiat Sedici is the official car of the Juventus training camp
The new Fiat Sedici is the official car for the Juventus Football Club training camp set to run from 9th to 21st July 2009 in Pinzolo, Trentino. Distinguished by customised Juventus colours, the cars supplied will be ferrying Juventus players and their new coach, Ciro Ferrara, during their transfers on their busy training days. In...
George Clooney with Lancia for L’Aquila, an evening in Fregene for the RomaFictionFest
Last night, in two completely different sets of circumstances, Lancia hosted two amazing events featuring international show business stars. At one, George Clooney, together with the Nobel Peace Prizewinner Betty Williams, was at the inauguration of the Nobel Peace Hall at the San Demetrio tent city near L’Aquila. At...
Europe celebrates the Fiat 500’s birthday
The new Fiat 500 was launched in unforgettable style on 4 July 2007. Since then, the second generation of the model that has symbolised the history of Italian cars has quickly conquered everyone’s hearts. On July 4, alongside the launch of the Fiat 500C, the model will mark its second birthday with a series of events,...
Delta: the difference between Angels and Demons. A film, an ad.
The new international film star, featured in an original advertising campaign, is the Lancia Delta: the car that revolutionises product placement and publicity. The version fitted with the new 200 HP 1.8 Di TurboJet was “engaged” for the thriller produced by Columbia Pictures and distributed by Sony Pictures, “Angels...
